Click on the links below to read our newsletters. This list will be kept current.

9/5/21 https://mailchi.mp/permanentchoice.com/2021-news-3341366

8/29/21 https://mailchi.mp/permanentchoice.com/2021-news-3341350

8/15/21 https://mailchi.mp/permanentchoice.com/2021-news-3341354

8/1/21 https://mailchi.mp/permanentchoice.com/2021-news-3341346

7/18/21 https://mailchi.mp/permanentchoice.com/2021-news-3341358

7/1/21 https://mailchi.mp/permanentchoice.com/2021-news-3341342

So you have decided to do laser hair removal for yourself. You realized that you deserve the freedom it offers. You will not regret this decision. Instead only wishing you had started sooner!

But now what? After you call and make an appointment, we will send you an email with a map, informative consent forms and instructions. These pre-treatment instructions are also on the website, and can be found here.

There are few contraindications for laser hair removal, but they are important, so please give honest and complete information. Your technician will go into more detail when she meets with you, but the basic requirements are 1.) enough contrast between the color of the hair and skin, 2.) enough coarseness to the hair itself (does not work on peach fuzz). 3.) Here at Permanent Choice it is company policy to not work on pregnant clients. The procedure is safe, but with all the hormonal changes more treatments may be needed. We suggest waiting until after childbirth and nursing. In some circumstances your physician may recommend treatments and will provide a letter of authorization. 4.) Certain medications are photosensitizing. There is a label on the bottle warning you about sun exposure because you are susceptible to sunburn, and would be more sensitive to lasers also. Usually it is just a matter of waiting a period of time from the date of last use.

For the majority of the people we see are here because they desire freedom. Freedom from rashes, ingrown hairs, being a slave to their stubble.

Always having the thought of how to remain smooth in the back of their mind. Timing when and where to shave. Buying and bringing all kinds of paraphernalia on vacations, overnights, even camping.

Hair in itself is normal. Humans have hair everywhere with only a few exceptions. These nearly invisible hairs are called vellus hairs. They are literally like peach fuzz. Androgens can make these fine hairs transition into terminal hairs. This can happen for a number of reasons, medications, natural conditions such as pregnancy or menopause, certain medical conditions such as diabetes and eating disorders to name a few. Once changed, they can never go back to being vellus.

Different ethnicities have different amounts, coarseness, types, and locations of hair. All of these variations are normal and it is only our “cultures” that make it uncomfortable or acceptable. Sometimes hair that is superfluous, even though the norm for our background, can make us extremely self-conscious, affecting our confidence and even quality of life in some cases.

Thank you Lumenis!

This is an incredible acknowledgement from Lumenis and

we are very honored to receive it!

We would like to give a

SHOUT OUT to our entire team who bring their very best every single day. Consistently providing expertise and genuine care for our clients.

We want to give our amazing technicians a shout out!

Each and every one of them was carefully chosen for their exceptional skill and dedication to their profession.

August 1, 2021 the Minneapolis Star Tribune announced the winner for their annual survey of the general public of over 800 Minnesota businesses. Permanent Choice was awarded GOLD, the #1 place, for laser hair removal in Minnesota.

We are honored to accept this award. It feels good that our efforts to provide consistent, compassionate, highly skilled care are recognized. We strive to provide the best equipment with the most safety.

Thank you Minnesota!

https://votedminnesotasbest.com/listing/2021/hair-removal

This state-of-the-art equipment removes all contaminants, particles, odors and vapors in the room.

It vacuums the air away and uses four high efficiency filter systems, including an activated carbon and HEPA which reach 99.99% efficiency. It also exposes the air to UV radiation which ensures any bacteria or virus are destroyed before returning it to the room.

Permanent Choice has consistently acted proactively and based our choices of equipment, technician education, products and policies on

YOUR SAFETY FIRST.

Experience you can trust, results you will love!

The question I wish I knew the answer to is, "how many treatments will I need".

It's not that I don't want to tell you, that I am hiding something from you. But I honestly don't know. We believe it is important to give honest facts and not false hopes or misleading information.

Each individual has their own number. Even on that same individual, different areas will have their own number.

Some people/areas will be done when they are done. Others may need what we call maintenance once a year or so, the first or second year.

After each treatment your hair-free period will get longer and you will have fewer and finer hairs return. You soon find that you are where you want to be most of the time. Eventually the hairs simply do not return. Starting treatments you think it will take a long time, but it seems to go much faster than you might have imagined because of being hair-free so much of the time.

People that have medical diagnoses or on medications that stimulate hair growth may need continual maintenance. But that is a very small thing to ask to be comfortable, confident, and carefree all the time.

So you've been hearing a lot about laser hair removal, are you wondering what it's all about? Did your girlfriend just get it done and is raving about it to you? Well, if you want to understand how the process works this will explain the two choices for permanent hair removal:

https://mailchi.mp/permanentchoice.com/understanding-laser-vs-electrolysis

And I could tell you about all the benefits, why you'd love it, and won't regret it, but there are plenty of advertising and social media posts for that.

https://www.facebook.com/PermanentChoiceMN

https://www.instagram.com/permanentchoice_mn/

Instead I would rather answer some of the other questions that you may have.

A common one in summer is:

“I hear you can't do laser hair removal in the summer.”

You CAN do laser hair removal any time of year, however, the area that will be lasered cannot have exposure to direct sunlight. Underarms, of course, pose little trouble, even bikinis have ways around, but the full legs, face, arms and feet need to be protected. Clothing and/or a full spectrum sunblock.

Whether it is YOU, your husband, father, brother or friend. Men use our services too.

Some men want to remove all the hair in an area, sometimes they simply want it lighter and finer. Maybe they want their beard permanently shaped - neck and cheeks hair free.

Necks and ears are notoriously difficult areas. Get the hair removed permanently. Planning on tattoos? Get lasered first! Men's backs have the deepest hairs and need a laser that reaches down to the dermal papilla beneath the root bulb.

We can help with any hair removal decisions. We can remove it all or reduce it to a level you are comfortable with.​

You decide where and how much.

You Earn $20 For Every Referral When They Begin Laser Hair Removal With Us!

You are already raving to her about your laser hair removal

How much you love it,

no shadows,

no dots beneath your skin,

no more "Strawberry Legs".

Weekends without razors & creams.

More freedom and

confidence all the time.

Ready for adventure on a moment's notice!

She may want to share these life changing benefits also.

We offer FREE consultations so she can see if it is right for her.

She can get locked into our current promotion of 50% off.

If she decides to go forward with treatments you will receive a

$20 credit

toward your next laser treatment.

She simply tells us your name when making her appointment.

Experience You Can Trust,

Results You Will Love!

Just smooth skin, and more time to do what you want.

Self care is important to health. Sometimes you just need to breathe, remember your blessings, and recharge. Laser hair removal removes unneeded stress, worry, purchases. Leaving you with satin smooth skin, confidence, and time to do what is actually important.

You know how much you are LOVING the new you….. the hair-free you?

Imagine sharing this with loved ones!

HOW EXCITED WOULD THEY BE?!

It may be something they desperately desire but it is not in their current budget.

You could give them a PERMANENT gift they will enjoy

every. single. day.

of the year.

Permanent Choice has been in business since 1991 and still maintains a

This news will take your breath away! Actually, all the air in the room.

This state-of-the-art equipment removes all contaminants, particles, odors and vapors in the room.

It vacuums the air away and uses four high efficiency filter systems, including an activated carbon and HEPA which reach 99.99% efficiency. It also exposes the air to UV radiation which ensures any bacteria or virus are destroyed before returning it to the room.

Permanent Choice has consistently acted proactively and based our choices of equipment, technician education, products and policies on YOUR SAFETY FIRST.

Experience you can trust,

results you will love