A Legacy of Confidence and Care
Founded by Sue in 1991, Permanent Choice began with a personal mission. Struggling with unwanted body hair herself, Sue was inspired to offer hair removal solutions that would help others feel confident in their skin. Built on passion, skill, and a commitment to lasting results, we have grown into a trusted name in laser and electrolysis hair removal.
Today, Sue’s daughter, Tracy, carries forward that legacy. She leads a dedicated team committed to providing expert care and ensuring every client feels confident in their skin.
Why Choose Permanent Choice
We take pride in having the most experienced team of laser hair removal professionals in the industry. With over 35 years of experience and medically directed by Angela Hatfield, M.D., Board Certified Plastic Surgeon the Permanent Choice team us experienced, knowledgeable, and dedicated.
Our Achievements
At Permanent Choice, our dedication to excellence has been recognized through numerous awards and accolades over the years. Each award is a testament to our team's expertise, innovation, and unwavering focus on client satisfaction.
- 800+ 5 star Google Reviews
- Lumenis Center of Excellence
- A+ rating from the Better Business Bureau
- Star Tribune: MN's Best in Hair Removal 2018 - 2025
- Minnesota's Best Reader's Choice 2018 - 2025
Customized Treatment Plans
We create customized treatment plans based on your individual goals, skin type, and hair removal needs. Our experienced technicians assess each client during a free consultation to determine the best approach for your hair removal journey, whether it's laser, electrolysis, or a combination of both. This personalized care ensures you receive the most effective treatment for long-lasting results.
Flexible Payment Options
- At Permanent Choice, we believe in making hair removal accessible for everyone.
- That's why we offer flexible payment options to suit your needs:
PAY-AS-YOU-GO
Only pay for each session as you receive it—perfect for clients who prefer flexibility in their schedule.
PACKAGES
Save more with our discounted packages, designed to give you the best value for long-term results.
INSURANCE
For medically necessary hair removal, we can assist with insurance claims for select providers. Contact us to see if your treatment qualifies.
Experience Matters
For Laser: At Permanent Choice, our extensive experience sets us apart in the field of laser hair removal. Since 2000, we’ve been using medical grade FDA-approved laser technology. With over 750,000 treatments performed in Minnesota, we continue to integrate advanced lasers across our offices to provide safe, effective, and long-lasting results.
For Electrolysis: Since 1991, we have been committed to delivering exceptional results, with over 1 million electrolysis treatments performed. Our long-standing experience and dedication to using the most advanced technology ensure that we provide the highest quality service to our clients.
Technology Makes a Difference
The right technology is crucial for outstanding hair removal results. That’s why we combine advanced laser and electrolysis systems—such as the Clarity II and LightSheer™ Diode lasers, along with the Apilus XCell Pro electrolysis device. These cutting-edge, high-performance systems are designed for safe, effective, and long-lasting hair reduction, helping clients achieve smooth, confident results.
Why Choose Our Advanced Laser Technology?
At Permanent Choice, we use FDA-approved, class IV medical lasers designed specifically for safe, effective, and long-lasting hair removal. Our systems—including the LightSheer™ Diode and the Clarity II—combine advanced cooling technology with precise energy delivery to maximize comfort and target hair follicles at the optimal depth.
These high-performance lasers are effective across a wide range of skin types and hair textures, providing results that are consistently superior to IPL, Pulsed Dye, or BBL devices. By penetrating deeply and efficiently, they can treat hair from head to toe, ensuring smoother, lasting results for our clients.
Deeper Penetration for Optimal Results
Illustrations of tissue penetration reveal the depth at which different laser devices operate. The LightSheer™ Diode outperforms even ND lasers in terms of penetration depth, thanks to its ability to be compressed onto the skin. This compression allows the laser waves to penetrate deeper, effectively targeting hair from head to toe, no matter the depth of the follicle.
Why choose the Apilus XCell Pro?
The Apilus XCell Pro Electrolysis Machine stands at the forefront of modern hair removal technology, delivering unparalleled precision and effectiveness. Unlike other electrolysis machines, the XCell Pro utilizes advanced multi-frequency technology, allowing it to adapt to different skin types and hair textures with ease.
Widely regarded as one of the top choices for permanent hair removal, combining advanced technology with high safety standards, it operates at a significantly faster frequency than other devices, allowing for quicker and more comfortable sessions. Preferred by dermatologists and professional electrologists alike, the Apilus XCell Pro is celebrated for its precision, efficiency, and ability to handle even the most difficult hair types.
Thermolysis, Galvanic, and Blend capabilities
Thermolysis (Flash) uses a small alternating current to cauterize hair follicles, making it ideal for treating thin, fine hairs. It's often what people imagine when they think of electrolysis.
Galvanic works by utilizing a current that converts the salts and water in the follicle into lye which breaks the hair bulb down.
Blend combines Galvanic and Thermolysis techniques, utilizing both heat and chemical reactions to effectively remove thick, coarse hairs. It's one of the most effective methods for permanent hair removal.