I went for laser hair removal after the spa where I had had a couple of treatments done discontinued that service. Permanent Choice’s laser equipment was much better – less pain and faster. Also, their pricing was much less expensive (like half as much). I had looked at a different option (Ideal Image) before coming here, and Ideal Image was a very hard core sales approach, and they don’t disclose pricing until you’re in the office. Permanent Choice, on the other hand, is completely transparent with their pricing – showing info on the website and freely sharing over the phone.